Albuquerque Water Softener Service & Sales

MicroPure Is The Water Filtration Company You Can Trust


Puronics Water Filtration Products Authorized Dealer

Water filtration technology used by NASA

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See Our Testimonials About Our Sales & Service

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The MicroPure Company

We are a proud authorized independent dealer of Puronics water systems. We also provide service to most makes and models of any water purification units for water treatment, filtration, conditioning, or water softening. Whether it’s a whole home system or an under the sink reverse osmosis unit-we can provide you with experienced service and repair-even if we didn’t sale you the unit. Unlike most water filtration system service companies, we will actually attempt to repair your unit rather than tell you that it is too far gone and try and sale you a new one.

We take pride in being an honest, dependable, and experienced business. Our customers can rely on quality of sales and service. This is what has kept us in the water conditioning business for over 20 years now. We maintain an A+ rating with the Better Business Bureau, and can be found on Angie’s List, as well as the Home Advisor. Customer satisfaction is and always will be our priority.

For 20 years now we have built strong relationships with customers in El Paso, Albuquerque, Rio Rancho, Las Cruces and “everywhere in-between” We don’t try to push products to our customers that are not needed. We offer the highest quality water treatment systems at a fair price, without “the Hype”. We use our knowledge and experience to help our customers make an informed decision. We are committed to providing our customers with quality products that are reliable and offer exceptional value.

MicroPure got started in 1990 marketing water treatment when “HARD” water was not even a household word. We have seen countless so called “competitors” come and go. Since then, we aggressively grew our technical  knowledge of the industry and the competition. We then transformed into a full service company. We have over 20 years experience in the water treatment industry with residential water softeners and reverse osmosis being our focus. Our technicians have extensive knowledge in the service, repair, and maintenance of most makes and models of water treatment equipment and water softening systems.

The MicroPure Philosophy

The water treatment industry is very fragmented and can be quite confusing. It is not uncommon to see “copy cat”  products that use the same components but are privately labeled by different companies. Many lure “would-be” customers in with the promise of a low price and are gone just as fast as they came. Others sell low quality  products with over-inflated prices to make up for expensive advertising budgets.  In other words, consumers don’t  always get what they pay for.  In the end the consumer is stuck with a cheap, broken down product with no service. We take on several of these “orphans” every month. Word-of-Mouth advertising is the true benchmark of QUALITY. This  is why MicroPure has been steadily growing with each passing year.

MicroPure cuts through all the confusing industry “buzz words” and provides our customers with proven products that are designed to last a Lifetime. Most softeners are not designed to handle the extremely hard water and extreme temperature fluctuations that we encounter in west Texas and southern New Mexico. Most products use inferior resins and water filtration medias that oxidize and breakdown in just a few  years.

MicroPure believes in and recommends American made products with superior resins and quality valves. Our multistage conditioners and Quick change Reverse Osmosis systems are designed to outperform and outlast the rest. MicroPure provides prompt, professional service and free consultation. We explain benefits and solutions in ways that can be easily understood so that our customers can feel confident and comfortable in their decisions and choices.

MicroPure’s water treatment systems are installed using the industry’s best practices, insuring the most reliable work. We come right to your home to install and service our water conditioners and provide filter services for Reverse Osmosis systems. We strive to give our customers the friendliest, most informative service, along with the highest quality products. Our dedication to building quality relationships with our customers has been our model for growth over the last two decades.

We really like MicroPure’s responsiveness and prompt service. We highly recommend MicroPure Water Systems for water softening and purification needs.  A happy Albuquerque couple.

Ken & Susan Chen

It is one of the best investments that I have made, for my home, my health and the well being of my animals. Thank you MicroPure. I hope to be enjoying your system for its lifetime guarantee!!!

Lorraine Eisenberg

505.792.1226 or 915.630.2365

Serving Albuquerque, Rio Rancho, Las Cruces, El Paso, & Surrounding Areas

Reverse Osmosis & Water Softener Service & Sales

MicroPure was given the 2013 Angie’s List Super Service Award. We are also an A+ Rated Better Business Bureau Member, and we are Screened and Approved by Home Advisor.

Whether you need a new water softener system or reverse osmosis unit, or service for one you already own – we can help you. MicroPure strives to maintain a reputation of excellent customer service.

We can handle any of your home or business water filtration needs. Give us a call today and let us help you.